Posted on April 19, 2010.
How Britain Shops: Footwear-Aarkstore Enterprise Market Research 2010 How Britain Shops: Footwear 2010
Contents:
Overview 1
Introduction 1
Summary 1
Summary 2
Conclusions key 2
Retailer investment of 3
Summary Area 20
Share of consumers 20
The penetration of 25 buyers of shoes
the use of merchant 27
Conversion Rate 33
Shopping around 36
Loyalty 39
Drivers of loyalty / disloyalty 43
ASDA 51
Asda conversion rates must be improved 51
Visitors 52
The main users 54
Conversion Rate 56
Loyalty 58
Competitors 62
BRANTANO 64
Brantano has stabilized at a low level 64
Visitors 65
The main users 67
Conversion Rate 69
Loyalty 71
Competitors 75
77 Clarks
Clarks is the leader in the market, but has been largely static 77
Visitors 78
The main users 80
Conversion Rate 82
84 loyalty
Competitors 88
JD Sports 90
trainer performance is in fourth place JD 90
Visitors 91
The main users 93
conversion rate of 95
Loyalty 97
101 Competitors
JJB Sports 103
JJB decline continues unabated 103
Visitors 104
The main users 106
Conversion rates 108
Loyalty 110
Competitors 114
Marks & Spencer 116
Retailer showing some signs of improvement 116
Visitors 117
The main users 119
Conversion rates 121
Loyalty 123
Competitors 127
New Look 129
New Look is a rising star, but Primark is a threat 129
Visitors 130
The main users 132
Conversion rate 134
Loyalty 136
140 Competitors
Next 142
Next was the most loyal customer base on the market 142
Visitors 143
145 Main users
Conversion rates 147
Loyalty 149
153 Competitors
Primark 155
The retailer is the value of becoming a major player shoes 155
Visitors 157
The main users 159
Conversion rates 161
Loyalty 163
167 Competitors
Shoe Zone 169
The recession has contributed to this gain ground 169 player budget
Visitors 170
The main users 172
Conversion rates 174
Loyalty 176
180 Competitors
Sports Direct 182
Sports Direct has surpassed rival JJB Sports in terms of major shareholders 182 users
Visitors 183
The main users 185
Conversion rates 187
Loyalty 189
193 Competitors
TK Maxx 195
The recession may be bumps ahead 195 TK Maxx
Visitors 196
The main users 198
Rate conversion 200
Loyalty 202
206 Competitors
Methodology 208
basic methodology 208
The selection of the 209 parliamentary districts
The selection of 210 enumeration
The selection of 210 respondents
211 Post survey weighting
TABLE OF FIGURES
Figure 1: Share of footwear shopper, 2006-10 20
Figure 2: Profile of buyers of shoes (%) by sex, 2006-10 22
Figure 3: Profile of buyers shoes (%) by age, 2006-10 23
Figure 4: Profile of buyers shoes (%) by socio-economic, 2006-10 24
Figure 5: Percentage of consumers that the shoe store, by demographics, 2010 25
Figure 6: Percentage of consumers in this shoe shop, TV by region, 2010 26
Figure 7: Concentration of main user share of the top five in 2008 29 retailers
Figure 8: Concentration of main user share of the top five retailers 2009 29
Figure 9: Concentration of main user share of the top five retailers 2010 30
Figure 10: Average rate of conversion of visitors to the main user (%), 2006-10 33
Figure 11: Conversion rate of visitors to main users (%) by the retailer, 2010 35
Figure 12: Average number of other shops visited, in addition to major retailers, 2010 36
Figure 13: Average number of other stores used, 2006-10. 38
Figure 14: Percentage of consumers of shoes that are loyal to their main store, 2006.
