Womanwithin

In Parts 1 and 2 of this series I wrote about how the Top 10 Web Sites Convert to achieve spectacular conversion rate website by increasing repeat sales and a superior visual presentation.

The main conclusion of the final SeeWhy / Nielsen research (published in a book entitled "Lessons learned from converting websites Top 10 ') is that the top ten sites for conversion Any use remarketing

This is remarkable because our research shows that only 26 percent of ecommerce sites use remarketing

Remarketing is one of the most effective techniques to increase conversion rates of website and is probably the technique most profitable marketing. Visitors to the site are "remanufactured" using based on their browsing habits - e-mail, direct mail, or in the case of anonymous visitors, advertising. Among these techniques, e-mail is by far the most profitable, and the top ten websites using the conversion of the e-mail captured on your first visit the site whenever possible

If you've read part 1, you already know that top priority sites to convert to capture customer data. Four of the top five (and six of the top ten) all the force of an entire record before the first purchase. Most aim to capture at least one email address of their visitors, and some even offer free shipping in exchange for an email sign up

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For example, WomanWithin is one of the top 10 websites conversion. On their home page, you will see this promotion simply designed to help identify more of its traffic

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And that's what you come back immediately when you sign up for the first time

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It is a promotion very simple, performed in real time, which not only identifies more than a sign encouraging visitors e-mail, but it also increases the conversion site. The beauty of this is that the recipient of this voucher is much more likely to make an initial purchase after receiving the check. And of course, when the visitor makes a purchase, WomanWithin seized all of their personal data. Expect a catalog in the mail next

Remarketing the browser

In the Top 10 Web Sites Conversion, we have included Amazon.com (currently number 11) as a reference point. Amazon, one of the greatest of all remarketers, also concerns the identification of their visitors. Amazon forces a complete account creation, before the first purchase. The e-mail is the third field captured, just in case the visitor leaves the track are part

In fact, emails are a drop remarketing Amazon steady drip, drip of subtle suggestions and reminders to purchase

Because remarketing, if done correctly, is seen as a good service, the customer accepts and remarketing value approaches

Here's a recent email remarketing Amazon - I am sure they are familiar to many of us, but it is interesting to note how this approach is subtler

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Amazon says that full 30 percent of their dirty.